AUB Sport’s Mascot
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Scope
Brands:
Visual identity; Collateral design; Print & Packaging.
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Client
American University of Beirut
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Location
Beirut, Lebanon
The phoenix integrates seamlessly onto varied applications whether it be banners, clothes, or branded paraphernalia.
The Phoenix, American University of Beirut’s Mascot, is sober, elegant and timeless. The mascot evokes power, agility, and intelligence, the three values at the heart of AUB’s sports teams. The design is radial and minimal, with negative spaces playing an equally vital role as the positive ones. As a result, the phoenix integrates seamlessly onto varied applications whether it be banners, clothes, or branded paraphernalia.
Its colors adopt AUB’s official color scheme, sticking to neutrals and contrasted with a crimson red. With that said, the mascot can also lend itself to many monochromatic applications, namely in black and white.
